David Herrera is currently writing and producing "Land Of 1000 Dances" a comedy feature film about a Chicano "party rock" band during the Civil Rights Era. Sony Pictures Entertainment, Olmos Productions, and other companies are assisting in developing the film project. The recording of the soundtrack is already in progress with members of Los Lobos, The Black Lips, Brian Jonestown Massacre, Chicano Batman, and many more.
Herrera began as a writer on Emmy award winning PBS artist biography series SPARK while still a student at UC Berkeley. Herrera then wrote the autobiographical film "Security" for Rob Nilsson, the first American director to win the top prizes at both Cannes and Sundance film festivals. The film won the Audience Award at the first online film festival, the GreenCine DivX Film Festival, the precursor to Netflix.
Herrera was hired as an assistant to Rhino Records store and label founder turned film producer Harold Bronson (Fear & Loathing In Las Vegas, Why Do Fools Fall In Love) on the The Turtles autobiographical biopic film “My Dinner With Jimi”, and also as producer for film and music video director Bill Fishman (Posse, Tapeheads). Herrera went on to start producing and directing music videos for major artists and created his own production company REBUS101.com
David Herrera most recently produced "Face Of A Nation", a documentary feature film about international architecture competitions which has received positive reviews from critics from Vanity Fair and the Wall Street Journal. Filmed at the Venice Bienalle and Shanghai World Expo, the film features interviews with celebrated architects such as Frank Gehry. Funded by USC School Of Architecture and International Documentary Association.